Concept art for Yoplait "Shtoozim" commercial

Shtoozim is BACK! We are excited to introduce the new episode in the "Shtoozim" series.

The idea behind this commercial was a new Yoplait product which is half Strawberry half Banana.

 The world that we have created follows the same principal.

 Strawberry village design

Banana village design

We were asked by the director to design half Strawberry half Banana dog :-)

Good things begin here- CONCEPT ART

We are delighted to introduce our concept art for "Good things begin here" campaign for the National Lottery.

In the first commercial we were asked to create a robot entirely of bicycle's parts.

And hmmm... it had to also be cute...

 

Disintegration by Monarchy ft. Dita Von Teese - music video Making of

Opening scene: Sludge, sticky and oily, on Dita's scalp. How can I produce this at home you ask (really???).

Our clever research crew pulled up their sleeves and showed us how- using just the right amount of cornflower mud and using a woofer to create the movement (boom boom...), later blacken it in compositing. 

Other CG elements included the fantasized mosquito in CG and disintegration of walls.

Meet Elad Izhaki, Animation supervisor and Creative Director

Happy to announce that Elad has just been promoted from a lead Animator to Animation Supervisor.

Congratulations and GOOD LUCK!

Awesome and weird character design

We were asked to design a series of characters for a hardware/DIY retail chain.

Introducing - lovely Ms. Gardner and Mr. Builder, a bit clumsy Mr. Carpenter, little Ms. Hairdo and their friends.

See a few directions we played with.

Meet Bar!

Meet the beautiful Bar Mizrahi, a team member here at Gravity. Bar came up with the name of the blog -"The Gravity Syndrome". We decided to reward her, as we just LOVE our blog's name, 

and we chose her to début on our new blog segment called "MEET OUR TEAM"  . 

Concept art for Cellcom Comodo

See concept arts we designed for the novelty in-car multimedia console Comodo. 

.(Including GPS (and watch out from the traffic jams

Music (Olá Brazil!)

Laser tag concepts

Once in a while we have an opportunity to BLOW things up!

 In this case we were asked to design the moment when the laser beam hits a target.

We explored two different directions: 2D and 3D explosion effects.

Just in case somebody was left alive after the laser beam attack, we designed an aircraft that will finish the job :-)

Shedonim character design- part 2

 Take a look at the second part of the "Shedonim" creation process.

Once the general concepts were approved, we've tackled the major issues that had to be solved prior to 3D modeling, like how the "Logo" haircuts would look like in 3D, facial expressions, model sheets and etc. 

Approved concepts 

 We designed LOTS of haircuts and hair styles for this little fellow, some of them are really ridiculous :)

 Basic model sheets and some facial expressions

Tasty concepts and storyboards for Titleist

This project was researched heavily as we were trying to push the envelope with groovy concepts art. One of these was by researching an idea of floating golf pools; another one was a labyrinth of a golf courses. 

Here the idea was to demonstrate the 'intelligence' and complexity of thinking of the Titleist balls.

Afterwards, we started developing an idea of complex (golf ball) structure. 

The storyboard:

And some STYLEFRAMES: